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The 50-plus generation find there are still many of the same stigmas associated with meeting people online as there are for younger generations. Will I like him? Will we get on? Will I need my friend to ring half way through with an 'excuse' for me to leave promptly? These are the same questions going through first dates' heads, no matter their age.
According to a YouGov Survey last year, one in five relationships in the UK now start online, with UK singles contributing almost £3.4bn annually to the economy in their search for a partner. With some 5.8m people over 45 living alone and some 1.7m women over 65 who are widowed in the UK, online dating for the over-50s has become big business.
New entrant myLovelyParent.com goes live on Friday, with a business proposition aimed at those over 50s. Matt Connolly conceived the idea of the website to dispel the stigma and solve a problem presented to him around the Sunday lunch table. His single mother asked him why he couldn't help her find her knight in shining armour, and so he literally went about it.