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This may come as a surprise to no one, but I've been in the online dating world long enough for my OkCupid profile to have started first grade this coming fall. In that time, I've only gone on a handful of dates -- literally less than 10 dates from more than five years of online dating. Some of that is due to lack of interest, forgetting I had the profile, or not having time to invest in getting to know a new person.
There was a time when the only services for online dating required you to pay money and, if I'm being honest, that was the golden age. Not because the services were actually super effective or because the guys on there were "better" than the free version you get from OkCupid, but because paying for a dating service requires commitment. Match.com (up to $42) and eHarmony (up to $60) cost more per month than if you invested that money into buying one Frank Zappa album every month for the next 16 years.