Topics: Wildlife - Geographical - Geographical
Among big American tech companies, the race for India is on. With 355 million internet users ( and rapidly growing ) up for grabs, it’s no surprise that firms like Facebook , Netflix , and Amazon are investing billions of dollars to make inroads in the world’s largest democracy.
But as they do, they’re running up against a particular conundrum: how to cater to the country’s cosmopolitan consumers without offending its more conservative classes, including the right-wing government of Prime Minister Narendra Modi. In a surprising number of cases, companies are erring on the side of censorship for instance, by blocking images of dead cows and ads for anti-nationalist home goods.
As Buzzfeed News reporter Pranav Dixit noted in his article , American tech companies like Amazon Prime Video and Netflix are pre-emptively censoring their content in a bid to avoid backlash from the Indian government and conservative Hindu circles. Dixit also noted that Tinder had followed the trend with its tone-deaf advertisment for users in India.